Knowledge Base & FAQ

Frequently Asked Questions

Everything you need to know about our AI-powered sports sponsorship audit platform, technology benchmarks, and data security.

Bhunter.ai processes video between 1/4 and 1/3 of the video's total duration. We analyze a full 1-hour broadcast in just 15 to 20 minutes.

In comparison, a trained human auditor typically requires up to 8 hours of manual labor to audit a single 2-hour match. Bhunter.ai completes that same 2-hour audit in just 30 to 40 minutes with sub-second objective accuracy.

Yes. Our computer vision pipeline detects and tracks multiple brands simultaneously whenever they appear together in the frame. Each sponsor receives independent bounding boxes, separate exposure timestamps, and isolated visibility metrics without interference or performance drop.

We support direct local video file uploads (MP4, MOV, MKV, etc.) directly from your computer, as well as direct cloud and streaming ingestion from YouTube, Google Drive, Dropbox, AWS S3 buckets, Google Cloud Storage (GCS), and custom HTTP/HTTPS video URLs.

Bhunter provides a comprehensive intelligence package:
  • Appearance Timeline: A chronological timeline ordering every brand exposure from the first second to the final whistle.
  • Cumulative Exposure Duration: Total on-screen exposure time calculated with sub-second precision for each brand.
  • Detailed Placement Classification: Exact categorization of where the brand appeared (on-pitch / field signage, player apparel / jerseys, sporting equipment / gear, crowd / stands, or broadcast score overlays).
  • Executive PDF Audit: A C-suite presentation ready to share with sponsors and stakeholders.
  • Annotated Video: Downloadable video with visual bounding boxes and live HUD exposure timers for frame-by-frame visual verification.

Bhunter automatically parses every brand detection by its on-screen physical context and classifies exposure into distinct qualitative placement zones:
  • Perimeter LED & Pitch Signage (1.0x baseline): High-repetition electronic and static boards surrounding the field of play.
  • Player Kits & Apparel (1.25x premium): High-emotional-impact focal zone during live action, close-ups, and goal celebrations.
  • Sporting Gear & Equipment (0.9x): Match balls, goal frames, gloves, helmets, and technical sideline props.
  • Crowd & Audience Stands (0.5x): Organic background visibility on fan banners, tifos, and stadium grandstands.
This allows sports properties and brands to cross-tabulate exactly where each dollar of exposure originated across broadcast camera angles.

Our built-in Advertising Value Equivalency (AVE) engine translates raw on-screen exposure seconds into monetary media value ($ USD):
  1. Quality-Weighted Seconds: Each sponsor's exposure duration is adjusted according to its placement location (e.g. 1.25x for apparel, 1.0x for perimeter, 0.9x for equipment, and 0.5x for crowd).
  2. Benchmark Broadcast Rate: The weighted exposure is multiplied by a broadcast media rate per second ($/s). The default benchmark is $10.00 USD/s, representing standard televised sports commercial pricing.
  3. Interactive Real-Time Calculator: Users can adjust this second rate dynamically right on the project view to match specific commercial rate cards, television CPMs, or tournament rights packages.

Absolutely. We never review, share, sell, or disclose your account information, uploaded video files, brand lists, or audit reports. Your videos, your brands, and your analytics are 100% yours, private, and confidential. Your content is never used to train public models and is never accessible to other clients.

Yes. You can upload custom logos in standard image formats (PNG, SVG, WEBP) or define brand keywords. Bhunter's vision pipeline adapts to identify and audit any brand sponsor—from global giants to local tournament partners.

In monthly subscription plans, unused minutes automatically roll over. If you purchase Pay-As-You-Go minute packs (30, 120, or 500 minutes), credits never expire, giving you total freedom to audit matches on your schedule.

Yes. Paid subscription tiers (Growth, Pro, Enterprise) and accounts with minute credit packages feature complete White-Label branding. You can customize the report title, select your corporate accent color, and upload your high-resolution logo. Settings can be configured globally in your account or tailored per project for client-ready PDF exports.

Bhunter provides multiple export tiers to serve both technical analysts and executive boardrooms:
  • Full Intelligence PDF Report: A professionally styled multi-page report featuring executive KPI cards, exposure frequency distribution, qualitative placement cross-tabulation matrix, and financial AVE valuations formatted for boardroom presentations.
  • Complete Intelligence CSV Dataset: A comprehensive UTF-8 data file containing overall exposure summaries, placement breakdown seconds, and brand-by-brand commercial valuations ready for Microsoft Excel, Google Sheets, PowerBI, or Tableau.
  • Detection Timeline PDF & CSV: Granular reports focused on chronological detection intervals, exposure timestamps, and forensic visual captures.
All exports support full White-Label customization (agency logo, title, and corporate brand colors).
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